The Thrill Electric

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Main project image

The Brief

Channel 4


Best Non-Game Nomination

Unity Awards 2012

The Thrill Electric was a project between Windflower, Hat Trick Productions and Littleloud to produce an online comic set in Victorian times, but fleshed out with the parlance of today's youth, that revolved around communication via the telegraph, the internet of its day. It was devised as an episodic comic, split into ten parts and built in Unity.

Alongside the comic were a number of extra pieces of content, including a Character biography page and downloadable content art.



As lead designer on the project, my involvement was intensive and varied. First of all, I was tasked with the creation of the logo and brand palette for the project. My take on it was a strong but also organic logo, that hopefully echoed some of the communication and telephone wire themes of the comic. I also picked out a theme that revolved around glowing blues and moody blacks to provide a strong contrast to the colours used in the comic itself.

My ornate logo for Thrill Electric. An alternative was eventually used at smaller sizes.

The comic in its HTML page, which I designed (not actual size).

I was also tasked with providing the design of the holding page of the comic, illustrating a Manchester skyline in silhouette before applying a few graphic devices (the 'sunburst' in particular) to drive home the theme even further.

The in-comic tutorial, demonstrating the style of UI design used throughout the project.

Lastly, I was responsible for the creation of all UI design, including the creation of the various menu screens, the in-comic HUD, a walkthrough tutorial, thumbnail picker and the like. I wanted these elements to have a certain elegance to them, and embellished the buttons and in-comic panels with ornate patterns that seemed to fit well with the Victorian themes.