We pitched some ideas to the BBC for an online accompaniment to their upcoming CBBC show, 'Andy's Wild Adventures.' In the pilot footage we used for reference, Andy uses a clever little contraption on his wrist in order to find out all about the environment around him. It was this gizmo that formed the basis of our tender - albeit rendering the screen of the device with a different aesthetic approach than the one used in the programme.
Despite our preceding high-profile successful projects for CBBC, we sadly failed to win the pitch, but I was still very happy with the quality of the visuals we included in our proposal.
With the target audience firmly in mind, I came up with a solution rich in playful interface elements, incorporating chunky typefaces and irregular shapes, and giving everything a tactile feel with judicious use of some quality textures.
I also recreated the gizmo Andy has strapped around his arm in Photoshop, producing a faithful representation; apart from using our friendlier UI execution on the screen to replace the rather dry silhouetted shapes against a blue background in the pilot, which may well have been placeholder graphics.