BBC Radio 1
We won the pitch, but the BBC subsequently decided on a different set of games and a completely different visual approach.
The BBC invited Littleloud to pitch for a new set of games for their Radio 1 brand (the results of which are #ShareTakeCare, Chris Moyles' Hackney Dash and Playlist Squirrel) and after seeing what kind of games they had on offer before we came on board, we decided to base our ideas around a slick, more colourful aesthetic that felt contemporary and design-led.
It was a design approach that worked well with the ideas we came up with as potential game ideas - a Twitter-based quiz, a music mashup and a colourful, abstract shoot-em-up based on rhythm action elements and imported playlist tracks.
We won the pitch, but the BBC subsequently decided on a different set of games and a completely different visual approach. Such is life!
For the Twitter quiz, I wanted the execution to be very UI-led, but such an approach can look a little static, so I incorporated some particle effects rendered out from AfterEffects in my visuals to give it a bit more interest. Shapes are simple and colours are bold, which looks punchy and clean against dark backgrounds.
The secret message mockup takes its design structure from Facebook, whilst Music Mashup relies on strong typography and a graphic representation of a visualizer to get across the game mechanics. My favourite visuals for the Radio 1 pitch were undoubtedly those I created for the abstract shoot-em-up game, created by careful layering of abstract shapes and custom brushes and some bespoke 'painting' of pixels with a Wacom tablet. I'd love to create something like this - maybe a future personal project in the making!