BBC Radio 1
2012
We won the pitch, but the BBC subsequently decided on a different set of games and a completely different visual approach.
The BBC invited Littleloud to pitch for a new set of games for their Radio 1 brand (the results of which are #ShareTakeCare, Chris Moyles' Hackney Dash and Playlist Squirrel) and after seeing what kind of games they had on offer before we came on board, we decided to base our ideas around a slick, more colourful aesthetic that felt contemporary and design-led.
It was a design approach that worked well with the ideas we came up with as potential game ideas - a Twitter-based quiz, a music mashup and a colourful, abstract shoot-em-up based on rhythm action elements and imported playlist tracks.
We won the pitch, but the BBC subsequently decided on a different set of games and a completely different visual approach. Such is life!
For the Twitter quiz, I wanted the execution to be very UI-led, but such an approach can look a little static, so I incorporated some particle effects rendered out from AfterEffects in my visuals to give it a bit more interest. Shapes are simple and colours are bold, which looks punchy and clean against dark backgrounds.
It was Lily Allen, if you must know.
The secret message game; a rare chance to use some wingdings.
Music Mashup, displaying my love of the Black Keys.
My favourite of the pitched games, an abstract rhythm-shooter.
An alternative, bolder take on the shooter, with extra leaderboards and info.
The secret message mockup takes its design structure from Facebook, whilst Music Mashup relies on strong typography and a graphic representation of a visualizer to get across the game mechanics. My favourite visuals for the Radio 1 pitch were undoubtedly those I created for the abstract shoot-em-up game, created by careful layering of abstract shapes and custom brushes and some bespoke 'painting' of pixels with a Wacom tablet. I'd love to create something like this - maybe a future personal project in the making!
